fastcompany:

Fast Company asked several of the most creative ad agencies in the world to rebrand baby girls. Their mock campaigns recast girls as the No. 1 choice for consumers from China to the U.S.

Agency: Everybody Shout

TARGET DEMO: MEN AROUND THE WORLD

The Ad Folks:
Shout is part of She Says, a network of 3,000 ad women who collaborate outside their day jobs on campaigns directed at women.

Their Campaign Strategy:
This ad shouts what studies suggest—that female leaders can be more empathetic and inspirational. The ad evokes movie posters because its creators “expect to see plenty of successful females coming soon to a corporation, startup, or Oval Office near you.”

From The Case For Girls

#ftw.

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  1. slimr reblogged this from fastcompany
  2. jenncloud reblogged this from fastcompany and added:
    I..am still sorting out all of my feelings about this one..but most are negative..
  3. mindingmybeautybiz reblogged this from fastcompany
  4. erinanadkat reblogged this from fastcompany
  5. chriscyvr reblogged this from fastcompany
  6. yanglindayang reblogged this from fastcompany
  7. inquiringmanda reblogged this from fastcompany and added:
    Re-branding gender….
  8. leahblaine reblogged this from etainsivalavie
  9. voiice reblogged this from fastcompany
  10. etainsivalavie reblogged this from fastcompany
  11. oscarthinks reblogged this from fastcompany and added:
    #ftw.
  12. meaningfuldream reblogged this from fastcompany
  13. clevercarousel reblogged this from fastcompany
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  15. ahngdawn reblogged this from fastcompany
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  17. adagent reblogged this from fastcompany and added:
    This campaign caught my attention. I am drawn to the simplicity of the campaign.
  18. wildernessbymadness reblogged this from fastcompany
  19. fastcompany posted this